While Bryce Skeeters and Dean Weaver were the visionaries behind what would become The Dyce Group, the team was still missing one essential component: a seasoned commercial advisor who could confidently bring the platform to market and close new business. That missing piece was Seth Dimling.

 

Dimling began his career in the flexible films industry on the industrial side, working in sales across multiple Midwest states. Like Skeeters and Weaver, he saw firsthand the complexity of buying and implementing building products and the numerous inefficiencies baked into the process.

After years of success as a sales representative, Dimling transitioned into management, where he gained a deeper understanding of pipeline oversight and the value of platforms like Salesforce. He became intimately familiar with the challenges manufacturers and reps face, especially the time wasted on manual, repetitive tasks that pull focus away from selling.

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After building a strong career in the industrial film space and experiencing the frustrations of manufacturers up close, Dimling was introduced to Skeeters.   At the time, Dimling was at a natural inflection point in his career, evaluating how he could apply decades of frontline sales and leadership experience in a more impactful way. Meanwhile, Skeeters and Weaver were deep into building what would become The Dyce Group’s AI-powered platform and suite of services.

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“Pipeline management has long been one of the most persistent challenges in sales,” Dimling said. “What impressed me was that the opportunities are already there—the platform makes them immediately visible and actionable.”

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The solution Skeeters and Weaver were building wasn’t just giving teams real-time visibility into product opportunities; it was automating the process of capturing and organizing that information. It eliminated hours of manual entry and drastically reduced the time required to manage each opportunity. Dimling immediately recognized the platform’s potential and knew he wanted to join the movement.

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Now a commercial advisor to The Dyce Group, Dimling leverages his extensive sales background to create awareness, generate demand, and bring new prospects into the fold. His role is to open doors, then let Skeeters and Weaver demonstrate the power of the platform through a live demo. And in Dimling’s experience, once prospects see it, the value speaks for itself.

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“Clients consistently tell us they’ve never seen anything like it,” Dimling said. “The value is immediate—sales teams reclaim significant time and can focus on what actually drives revenue, rather than getting bogged down in non-selling activities.”

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Dimling is a firm believer in the platform, confident that The Dyce Group can save sales representatives at least 30 minutes per opportunity while solving a problem many companies don’t even realize they have.

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As The Dyce Group continues gaining momentum, all three members of the leadership team stand ready to show manufacturers and rep groups a more efficient, streamlined way to operate, powered by a platform that takes the guesswork out of everything.