For many building product manufacturers and rep groups, one challenge rises above the rest: the sheer amount of time required to manage project data before anything can actually go to market. Tedious and imperfect manual entry, scattered databases, and overloaded CRMs steal hours that should be spent on what truly drives growth: building relationships.

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Enter Bryce Skeeters, co-founder of The Dyce Group, who is disrupting the slow, manual sales processes that have long defined the commercial construction industry. 

 

 

From Industry Experience to Industry Innovation 

Skeeters' interest in reshaping the system began after years in building manufacturer sales. He saw firsthand how salespeople can get bogged down in searching for and organizing project data instead of actual sales activities. The spark for a better, faster way to bring building products to market was lit.

 

 

The Start of The Dyce Group 

Initially, founders Skeeters and Dean Weaver set out to work as consultants, helping manufacturers streamline their demand creation specification efforts. With Skeeters’ expertise in bringing products to the commercial building product market and Weaver’s background in sales automation, they offered strong value. 

 

But it quickly became clear that what the industry needed beyond just strategic advice; was a scalable solution , the actual tool, with results that shortened the long construction sales cycle. So they began building a platform for their concepts while continuing to consult. Only recently did Skeeters and his team shift to a platform-first model, after realizing the power and speed it was unlocking for clients. 

Combining years of industry insight with emerging AI capabilities, Skeeters envisioned a solution that would eliminate time-draining manual tasks and allow clients to focus on relationships, not repetitive data administration. 

 

 

The Dyce Platform: A One-Stop, AI-Driven Solution 

What began as consulting has evolved into a full-service, subscription-based platform designed as a “one-stop shop” for manufacturers and reps. For a monthly fee, companies gain access to an AI-driven ecosystem that automates product and project tracking with remarkable efficiency. 

 

Services include:

• Instant specification analysis and CRM population, turning tasks that once took internal teams 10+ minutes per project opportunity into seconds.

• Streamlined data organization designed to maximize the sales pipeline and serve daily workflows to sales teams.

• Custom AI product experts capable of processing large specification files and project reports.

• Automated sales systems that enable businesses to manage more projects while alerts, emails, and follow-ups run uninterrupted in the background.
   

Skeeters leads the charge in showing new clients just how transformative these capabilities can be. 

“There are a lot of companies with a CRM where salespeople are expected to manually input everything,” Skeeters said. “We use the client’s provided data from their lead sources and get it into the CRM instantly. That CRM can be ours if they don’t have one, or it can be theirs if they do.  Either way, companies no longer need their internal teams doing that tedious work.” 

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And with AI sorting through every opportunity, not just the ones teams have time to chase, manufacturers no longer have to pick and choose which projects get attention.

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“That’s what’s unique,” Skeeters explained. “With AI assisted data processing, you don’t have to be so precious with which projects are worth focusing on.”

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Also of significant note is how quickly Skeeters’ says your company can be operational with their tools.  You can outsource it to The Dyce Group and be seeing the data processing benefits in about two weeks.  

By operating on a monthly subscription model, The Dyce Group helps clients move quickly, scale efficiently, and unlock more salesperson hours per day to focus on relationships and the highest value projects in their territories.

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Skeeters details, “Because we’re doing it at scale, for a similar client type, and we do it repeatedly, we are able to provide these services to clients at a great value relative to if they were to try to build and maintain this infrastructure on their own.” 

 

 

What’s Next? 

If it sounds too good to be true, Skeeters is ready to show otherwise. Through The Dyce Group website, companies can request a free demo where he walks through the platform’s capabilities and even models with your exact products, what your ROI projects to be. Skeeters is confident that once companies see the platform in action, they’ll wonder how they ever operated without it. 

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“Just go be fun and easy to work with. We’re teeing up the rest.”