The action layer between your project data and your sales team.

Dyce turns your construction project data into a qualified sales pipeline and automated sales activity, so your salespeople stop manually sorting through specifications and start working opportunities that matter.

Built for specification-driven building product sales.

The problem

More data was supposed to mean more opportunity.

Every day brings thousands of project updates, revised specs, addenda, and bid opportunities. For most teams that doesn't create more wins. It creates more manual work.

Sales professionals spend their best hours reviewing projects that never become business, while high-value opportunities slip by unnoticed.

As project volume grows, teams face an impossible choice: spend more time reviewing information, or risk missing the opportunities that matter. Dyce removes that tradeoff.

1,000s
Project updates, specs & addenda arriving every single day
Hundreds
Of details per project that decide whether it deserves attention
Why it's hard

The challenge isn't access to data. It's knowing what matters.

You already invest in construction project data lead sources. The real work is turning it into timely, consistent decisions, and every project raises the same questions:

Is your product specified?
Is a competitor specified?
Does it match your target market?
Has the specification changed?
Quote, substitute, or just monitor?

Answering that manually across thousands of projects is slow, inconsistent, and impossible to scale.

How Dyce works

From surface, to qualify, to act.

Every project moves through the same simple workflow, continuously and automatically.

01

Surface

Dyce continuously processes your project data, identifies relevant opportunities, and filters out the projects that don't deserve your team's attention.

02

Qualify

Each project is evaluated against your products, markets, competition, and priorities, then categorized by the next sales step.

03

Act

Qualified opportunities become automated activity: written to your CRM, assigned, summarized, or set to trigger substitutions and outreach.

Taking your list of projects, Dyce delivers work that's ready for your sales organization to execute.

The difference

Decades of spec-sales experience, in every project review.

AI alone doesn't understand construction sales. Qualifying a project takes knowing how an experienced specification pro reads a spec, spots a competitive situation, and decides what happens next.

  • Built from real-world specification sales expertise, translated into an AI Product Expert.
  • Goes beyond keyword search. It evaluates why an opportunity matters.
  • Recommends or initiates the appropriate next step, every time.
  • Consistent evaluation at a scale manual review can't reach.
AI Product Expert
EVALUATING · MERIDIAN TOWER · DIV 07
You're specified as basis of design in section 07 27 00. Protect the position and pursue.
Substitution needed on the competing product in 07 21 00, equal allowed until the bid window closes.
Flagged: ambiguous thickness callout worth a clean-up call to the architect.
Where you're specified
Protect & pursue existing positions
Priority
Competitive substitutions
Find equal-product openings
On
Architects & specifiers
Influence early in design
On
Contractors & distributors
Route leads downstream
On
Built for how you sell

Dyce adapts to your strategy, not the other way around.

No two manufacturers or rep agencies sell the same way. Dyce processes project information according to the priorities that matter to your business.

  • Chase where you're already specified, or hunt competitive substitutions.
  • Spend more time on architects and specs, or on contractors, distributors, and owners.
  • Sell through direct employees, independent reps, or both.
  • Your team gets qualified opportunities, not generic project alerts.
Fits your stack

Works with the sales process you already run.

Dyce enhances your existing systems instead of replacing them. It processes and structures the project-data feed you already pay for, inside your own private workspace, and becomes the action layer on top of it.

  • Your data stays yours. Every client runs in a private, siloed workspace. Your project data is never pooled, aggregated, or shared.
  • Using Salesforce or another CRM? Dyce writes qualified projects and activity straight into it.
  • No CRM? Work directly in Dyce to review, monitor, and manage sales actions through our platform.
  • Salespeople keep working where they already work.
Syncing to Salesforce
4 QUALIFIED PROJECTS · JUST NOW
Opportunity created · Meridian Tower assigned to J. Alvarez.
Summary attached · AI project brief added to the record.
Task triggered · substitution request queued for review.
More than project identification

Most tools just list projects. Dyce structures and qualifies the data you already pay for.

Every qualified opportunity comes with the context to understand why it matters and what should happen next.

Match your markets

Identify projects that fit your products and target markets.

Let AI read the spec

Recognize specification opportunities and competitive situations.

Prioritize by relevance

Rank projects by real sales relevance, not raw volume.

AI project summaries

Generate clear, sales-ready briefs for every opportunity.

Create CRM opportunities

Write qualified projects straight into your CRM.

Automate sales activity

Trigger substitution requests and customer communications.

Your team spends less time interpreting data, and more time building relationships, influencing specs, and winning business.

Who it's for

Built for specification-driven sales organizations.

If your revenue depends on identifying, qualifying, and influencing construction projects before they're awarded, Dyce was built for your business.

Manufacturers
Selling building products into commercial construction.
Independent rep agencies
Managing multiple product lines across territories.
Regional & national spec teams
Coordinating specification strategy at scale.
Data-driven sales orgs
Relying on project information to drive activity.
Why organizations choose Dyce

Dyce doesn't replace your sales strengths. It amplifies them.

Construction sales will always run on relationships, technical expertise, and experienced people. Dyce gives those people their time back, to spend it where they create the most value.

Consistent qualification
Every project judged the same, experienced way.
Faster response
Move on market opportunities as they emerge.
Full visibility
See activity across your whole sales organization.
A pipeline that earns attention
Built only from projects that deserve it.
What Dyce unlocks

One automated step. Every door it opens.

Qualifying a product against a project used to be manual, slow, and impossible to do at scale. Automate it, and every proactive move below becomes available on every project.

Qualify every product against every project
The one step that opens everything below
01
A qualified pipeline
Only real, live opportunities, ready to work.
02
Substitutions
Get added as an approved equal product.
03
Specification clean-up calls
Flag odd specs and fix them in your favor.
04
Proactive quotes to distribution
Get pricing to stocking distributors first.
05
Leads to contractors
Get the awarded GC or sub a price.
06
Proactive submittal help
Move approvals through faster.
07
Proactive installation help
Offer the crew support on site.
08
Warranty qualification
See what warranty is required.
09
Work your reps in sync
Work with your reps on projects instead of being siloed.
See Dyce in action

Spend less time finding opportunities. More time winning them.

Every implementation is configured around the way your business sells. Schedule a demo and see how Dyce turns your construction project data into a qualified pipeline and automated sales activity.

See pricing